While the marketing campaign appears on the surface to be a misguided attempt to pander to liberals around the world, it is actually in the best interests of the mega-corporation.
Many multinational firms are hoping to open borders in an attempt to drive down wages in developed countries. Heineken could save millions on labor as hordes of unskilled workers flock to steal European jobs.
However, the propaganda campaign will ultimately backfire, as many are planning to boycott the beer brand for promoting their globalist scheme.
Worse yet is the simplicity of the message on the back of the bottle. If you believe Heineken, opening the borders is simply the nice thing to do. According to Heineken, the world is not full of evil terrorists and dogmatic sadists, but potential friends blocked by those pesky borders.